Featured Articles

5th Generation Broadwell 14nm family comes in three lines

5th Generation Broadwell 14nm family comes in three lines

Intel's 5th Core processor family, codenamed Broadwell, will launch in three lines for the mobile segment. We are talking about upcoming…

More...
Broadwell Chromebooks coming in late Q1 2015

Broadwell Chromebooks coming in late Q1 2015

Google's Chromebook OS should be updating automatically every six weeks, but Intel doesn't come close with its hardware refresh schedule.

More...
New round of Nexus phone rumour kicks off

New round of Nexus phone rumour kicks off

Rumours involving upcoming Nexus devices are nothing uncommon, but this year there is a fair bit of confusion, especially on the…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 29 April 2010 11:26

Apple to charge for mobile adverts

Written by Nick Farell

Image

The reason for multi-tasking revealed


If you
wondered why Jobs Mob was thinking that it would be handy for users to bring in multi-tasking, you should think again. Apple have just announced it is going to charge close to $1 million for ads on its mobile devices this year and perhaps even more.

All fair enough but it suddenly explains Apple's sudden enthusiasm to bring in multi-tasking on the iPhone. For ages Apple insisted that it was not bringing in multi-tasking because it drained the battery too fast.  Then it watched as rivals bought in the technology without many problems. However the iPhone OS 4.0 is supposed to allow multi-tasking for the first time and many of us wondered why.

It turns out the reason is the iAd, software system to offer ads in the applications available in its App Store. To get it to run without miffing users Jobs Mob has to allow multi-tasking.  True the user gets a benefit, but it should not be thought that Apple is actually doing them a favour. In fact it does mean that iPhone users will be the first real victims of mobile marketing.
Last modified on Thursday, 29 April 2010 11:27
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments