Most want to migrate to different UI or keypads
survey conducted by British-based analyst Canalys has
revealed some rather interesting facts about consumer trends in the
More than 3000 Europeans participated in the survey and most of them
said they weren't thrilled by touchscreen phones. Just 47 percent of
them sair they would stick to the same user interface on their next
phone. However, it is unclear whether consumers are disappointed with
the whole touchscreen concept or just different UI implementations.
HTC and Apple seem to fair well, as most consumers claim they will stay
loyal to the brand. On the other hand, a mere 29 percent of Sony
Ericsson touchscreen users said they would stick to SE on their next
phones. Interestingly, established players like Sony Ericsson and Nokia
just seem unable to get their touchscreen UIs right, while smaller
players like HTC, or newcomers to the market like Apple offer superior
Pete Cunningham, senior analyst at Canalys concludes that consumer
awareness of touchscreen UIs is high, mainly thanks to aggressive
"It is also
apparent that, with experience, a significant proportion of users have
not been totally won over by some of these devices," said Cunningham.
"There has always been a question mark over how well touchscreens
would work among an SMS-centric audience, and the results indicate the
transition has not been totally smooth."