Published in Mobiles
Acer wants to be a top-five smartphone vendor
Taking on the usual suspects
Acer is planning an aggressive approach in the smartphone market, and it expects it will be one of the top five smartphone makers in a few years.
In order to get there, Acer needs a 6 to 7 percent market share, and sell around 20 million smartphones in 2012. It doesn't seem like an easy task, especially considering the competition, comprised from industry heavyweights such as Nokia, RIM, Samsung, HTC and Apple.
Acer says smartphones are "in its DNA." The outfit is the world's top notebook vendor, and it's the third biggest PC maker, so the smartphone is a logical extension of its operations. Although the PC market is contracting due to the economic downturn, smartphone shipments are still growing, with 11.1 percent growth expected this year alone.