Panasonic recently announced their plans to start using plasma video displays in their mobile phones that will be used with the recently announced AT&T Mobile TV service. Panasonic's marketing manager said that Panasonic engineers have been working on this low-voltage plasma display for almost 10 years.
Many new phones will feature these displays working at 1.5V, and Panasonic will be able to integrate it by fall this year.
This new plasma display will compete with OLED displays in contrast, light, as well as thickness. Panasonic claims that plasma screen production costs are much lower than those for OLED displays.