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Published in PC Hardware

DreamWorks dumps AMD

by on09 July 2008

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Goes with Intel

 

In 2005, AMD got an exclusive three-year contract with Dreamworks to supply the Glendale studio with processors and necessary equipment. However, Dreamworks is now going with Intel due to performance reasons.

Apparently, DreamWorks plans to make their films in “stereoscopic 3D”, which is quite power hungry. DreamWorks Animation Chief Executive, Jeffrey Katzenberg, officially stated how the company is now exclusive to Intel.

He also said how Intel’s chips will speed up production and change the way the artists work. Still, although we doubt it’ll actually change the way they work, his statement that their ambitious program “needs the capabilities of Intel to achieve it” somewhat paints the picture of how things are going on the market.

More here.

Last modified on 09 July 2008
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