AMD is still not finished with its company restructuring and to our surprise, AMD just appointed ex-HP chap Emilio Ghilardi as the boss of AMD EMEA (Europe, Middle East, Africa).

The shocking part is that we know that he is now Alberto Macchi's superior. Alberto Macchi is the current Corporate Vice president and General Manager of AMD EMEA. This action might suggest that Alberto’s chair might be in jeopardy.

Technically speaking, Alberto can also be promoted but we’ve seen what happened to some high profile people, including Mario Rivas who suddenly decided to leave the company.

Emilio Ghilardi has worked at HP since 1982 and his last position was Vice President and General Manager, Consumer Business, Imaging and Printing Group – Europe, the Middle East and Africa. We can only guess that he got bigger bucks to go from HP to AMD and he was probably brought in to change things around.

EMEA is very important to AMD and they get a lot of its revenue out of this subdivided and territorially challenging place called Europe, and the Middle East and Africa tend to earn a buck or two.

Emilio will report to Gustavo Arenas, the new Chief Sales Officer.