Error
  • JUser::_load: Unable to load user with id: 67

Featured Articles

LG G Watch R ships in two weeks

LG G Watch R ships in two weeks

The LG G Watch R, the first Android Wear watch with a truly round face, is coming soon and judging by…

More...
LG unveils NUCLUN big.LITTLE SoC

LG unveils NUCLUN big.LITTLE SoC

LG has officially announced its first smartphone SoC, the NUCLUN, formerly known as the Odin.

More...
Microsoft moves 2.4 million Xbox Ones

Microsoft moves 2.4 million Xbox Ones

Microsoft has announced that it move 2.4 million consoles in fiscal year 2015 Q1. The announcement came with the latest financial…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 25 June 2007 10:42

Intel gets into the movies

Written by

Image

Ratatouille has extra rat


Intel is spending more than $8 million to promote a Pixar movie which it thinks will encourage consumers and IT managers to buy its dual-core products.

Intel is hoping that Ratatouille, which is a cartoon about a rat who wants to be a chief in Paris, will inspire consumers to expect a similar high-end multimedia experience at home on their Intel-powered computers.

AMD did really well when it partnered with HP to promote "Shrek." Intel is hoping for the same action.

Intel is spending its cash on online, print, and retail display advertisements including presentations of the movie at Circuit City as well as demonstrations on Toshiba computers.

According to Information Week in addition to helping the Pixar team, Intel had a separate team of engineers works with Disney on the studio side with data centre optimisation for distribution.

You can read more here.
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments