Featured Articles

Apple announces its Apple Watch

Apple announces its Apple Watch

Apple has finally unveiled its eagerly awaited smartwatch and surprisingly it has dropped the "i" from the brand, calling it simply…

More...
Skylake 14nm announced

Skylake 14nm announced

Kirk B. Skaugen, Senior Vice President General Manager, PC Client Group has showcased Skylake, Intel’s second generation 14nm architecture.

More...
Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

The day has finally come and it appears that most rumors were actually spot on as Apple has now officially unveiled…

More...
CEO: Intel on target for 40m tablets

CEO: Intel on target for 40m tablets

Intel CEO Brian Krzanich just kicked off the IDF 2014 keynote and it started with a phone avatar, some Katy Perry…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 16 March 2010 11:49

Nvidia fires back at ATI

Written by Fudzilla staff


Image

We don't bribe developers


Following
some rather unkind comments made by AMD’s Richard Huddy, Nvidia Director of Developer Technology Ashutosh Rege hit back, condemning Huddy's claims that Nvidia was offering incentives for developers who embrace PhysX.

In an interview with Xbit's Anton Shilov, Rege said that Nvidia never offered cash for developer using PhysX and that developers would not choose engines based on incentives if they weren't good to begin with, as they could ruin the game.

“The most important factor for game developer today is market platform,” said Rege. “In other words is whether that supports X360, PS3, PC and some developers are targeting iPhone and Wii with our PhysX engine. We support all of those, which is the reason why PhysX has become so popular.”

However, Rege stressed that Nvidia does offer help to developers who take up PhysX.

"We will help them with engineering and we will help them even with artists, who also go on-site and spend a lot of time with their artists... Adding GPU PhysX to a game is a lot more different than adding just general physics effects. There is more work than adding post-processing effects, so we help them with that. We also help them with marketing with any kind of bundle deals with add-in-card makers if the latter are interested in bundling those games,” said Rege.

So, although Nvidia does not hand out cash, it still offers rather tempting non-cash incentives, both in terms of technical assistance and through its marketing programs, such as TWIMTBP.

You can check out the full interview here.
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments