Accounts analysts think that Apple's apology to the early
adopters of its iPhone will cost the company $100 million.
CEO Steve
Jobs apologized to the
people who queued for days to be the first to get an iPhone after dropping
the price by $200.
He offered $100 vouchers for those who bought the
iPhone which will be redeemable for Apple products. The offer was made after
a storm of protests from loyal fans who bought the iPhone early. Last week
this got lots of television reporting which Apple being cast as the bad
guy.
UBS analyst Ben Reitzes said the cost of Apple's apology be $100
million this quarter, here.
We already wrote about Apple's price cuts here, and the company's iPology here.