Published in Graphics

Nvidia doesn?t need x86

by on16 November 2009

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Says ARM President


It was quite
interesting to meet ARM President Tudor Brown and to see his enthusiasm about Nvidia’s Tegra solution.

He said that ARM is very excited about Tegra, as he sees it as a great chip, and we do know that this is not the only product that Nvidia has in ARM's hands. Tudor believes that ARM chips in single and multi core designs are a great architecture that can run in devices Nvidia is targeting with Tegra.

The most expensive ARM chip would cost a vendor some $20 USD per chip, and this is a very rough number that comes after playing some serious money to get the license to use ARM's IP, while Intel’s x86 Atoms will sell for at least twice that money.

With this in mind, we believe that Nvidia is fine for some time without an x86 license and that it can survive and grow like an add in card company using Intel and AMD CPUs, and in the Tegra segment they will rely on ARM. 

Nvidia’s only goal is to make GPUs as important as possible, and for playing Video, decoding and gaming it did become very important. Nvidia is now working hard to make it important for any computational application.

Last modified on 16 November 2009
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