Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 06 September 2007 07:08

In-game advertising to be dynamic

Written by David Stellmack
Image

Now they can place ads in any location


While console gamers don’t seem to be complaining too much about in-game advertising, PC gamers, on the other hand, are absolutely livid over their games being taken over by billboard in-game advertising: in “Battlefield 2142” the billboards throughout the game ‘hawk’ everything from Ghost Rider DVDs to Intel Processors.

Prior to this point, advertisements in games were displayed on pre-defined points, such as the side of a building or a billboard. That is all about to change with the launch of a new dynamic advertising delivery system from developer, Double Fusion, called fusion.runtime. The new fusion.runtime ad delivery system and technology will be premiered starting today at the Austin Game Developers Conference in Austin, Texas.

With the new fusion.runtime technology, locations for ad placements as well as additional ads can all be updated via the Internet. This will allow developers to adopt an advertising model that is more akin to that of advertising on television today.

While DoubleFusion claims that gamers may notice an increase in advertising content, they also claim that they are sure that developers will use the technology wisely to guard their revenue stream and not alienate gamers. While we understand that titles cost more to produce than ever before, loading up the games with advertising is not the answer. We predict that software developers can expect a steady stream of complaints about the in-game advertising, and as with commercials in TV, gamers are not going to like it in their games.

Read more here.

Last modified on Thursday, 06 September 2007 08:34

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments