Monday, 11 October 2010 09:45

XFX officially stops doing Nvidia

Written by Fuad Abazovic
xfx

Enough is enough
XFX Europe have confirmed that they only want to associate themselves with AMD from this point onwards. The company will bring an outstanding array AMD next-generation graphics to market in October and November and it will compete aggressively against Fermi. Enough is enough, say XFX to Nvidia’s recent action to de-authorise them from the approved partner list.

Many people are not aware of the fact that until last Friday, XFX was actually selling and supporting Nvidia cards, just not Fermi based ones. The story is rather simple. Last year, XFX started selling ATI, Nvidia got mad and told them that they won’t get Fermi based cards. XFX wanted to offer AMD boards and many gamers actually saw this as a great move and because it could make some nice money and market share of course.

Nvidia didn’t cut XFX completely off as the company continued to sell anything from Nvidia but Fermi. Over the summer Nvidia launched the rest of Geforce GTX 400 family, but they didn’t give any to XFX.

XFX told us earlier that as of this day, they officially stop selling any Nvidia cards. This is a direct action after Nvidia’s decision to de-authorise XFX from approved partner list. The decision to stop working with Nvidia doesn’t surprise us as Nvidia simply didn’t send any Fermi chips to XFX and they were encouraging channel partners not to work with XFX, and therefore XFX simply could not sell enough Nvidia cards.

So the partnership is over from both sides and end users can simply stop hoping to see any Nvidia based XFX cards in any near future. Of course end users will suffer and they will simple have to go in some other Nvidia partner's direction.

AMD will of course be jumping to the roof as they and their supporters will profit. If you want XFX you will have to match it with AMD which potentially means more sales for AMD’s graphics part, something that we use to call ATI.

Cy Brown, XFX Vice president of sales in Europe has confirmed the move. Nvidia Europe on the other hand did not wish to comment.
Last modified on Monday, 11 October 2010 09:52
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Comments  

 
+100 #1 fudzillalololo 2010-10-11 10:31
Quote:
Of course end users will suffer and they will simple have to go in some other Nvidia partner's direction.


Oh no, they will have to buy a power efficient, powerful and NOT hot card from ATI instead of nuclear reactor with wooden screws that Fermi cards are, wow, what a suffer.
 
 
+12 #2 isdito 2010-10-11 10:47
Me alegro, Nvidia cada vez se esta poniendo la soga ella sola.

XFX es una estupenda casa y ATI les daran muchas facilidades.
 
 
-2 #3 musafreestyle 2010-10-11 10:57
XFX and nVidia were a good green team.... very sad to hear them be apart ):
 
 
-101 #4 Marburg_U 2010-10-11 11:07
Quoting fudzillalololo:
Quote:
Of course end users will suffer and they will simple have to go in some other Nvidia partner's direction.


Oh no, they will have to buy a power efficient, powerful and NOT hot card from ATI instead of nuclear reactor with wooden screws that Fermi cards are, wow, what a suffer.


Hello, do you know that a sli of 460 is faster, cooler and requires less power than a single 5970?
 
 
+55 #5 rhys 2010-10-11 11:28
Quoting Marburg_U:
Quoting fudzillalololo:
Quote:
Of course end users will suffer and they will simple have to go in some other Nvidia partner's direction.


Oh no, they will have to buy a power efficient, powerful and NOT hot card from ATI instead of nuclear reactor with wooden screws that Fermi cards are, wow, what a suffer.


Hello, do you know that a sli of 460 is faster, cooler and requires less power than a single 5970?


Lol, you must love micro stutter huh? :-x

Most people would agree it's better to go highend single GPU over 2x midrange. 8)
 
 
+39 #6 tekken 2010-10-11 11:42
Quoting Marburg_U:
Quoting fudzillalololo:
Quote:
Of course end users will suffer and they will simple have to go in some other Nvidia partner's direction.


Oh no, they will have to buy a power efficient, powerful and NOT hot card from ATI instead of nuclear reactor with wooden screws that Fermi cards are, wow, what a suffer.


Hello, do you know that a sli of 460 is faster, cooler and requires less power than a single 5970?


Hello, do you know that the terms "faster" , and "less" apparently do not mean what you think they do?

Given that 2x GTX 260 in SLI consume MORE power and perform SLOWER than a HD 5970.

The GTX 260 SLI setup is cheaper though, but that is not what you wrote.
 
 
+43 #7 tekken 2010-10-11 11:43
Quoting rhys:
Quoting Marburg_U:
Quoting fudzillalololo:
Quote:
Of course end users will suffer and they will simple have to go in some other Nvidia partner's direction.


Oh no, they will have to buy a power efficient, powerful and NOT hot card from ATI instead of nuclear reactor with wooden screws that Fermi cards are, wow, what a suffer.


Hello, do you know that a sli of 460 is faster, cooler and requires less power than a single 5970?


Lol, you must love micro stutter huh? :-x

Most people would agree it's better to go highend single GPU over 2x midrange. 8)


The 5970 is a dual GPU solution and does suffer from micro stutter too.
 
 
+67 #8 darkpulse 2010-10-11 11:48
I dont know what the **** is wrong with nv.They just shot a hole in their own boot. So what if XFX wants to sell AMD cards? Its just plain old business. Even Gigabyte, Asus, MSI sell both cards so why is Nv getting so mad at XFX selling AMD cards? They just lost a valuable partner and well its their problem. I am just gonna buy the card with the best VFM be it AMD or NV From any of the four companies i mentioned.
 
 
-68 #9 Marburg_U 2010-10-11 11:52
Quoting rhys:
Lol, you must love micro stutter huh? :-x

Most people would agree it's better to go highend single GPU over 2x midrange. 8)



So? Most people would agree surstromming is an awesome food.

Fermi "power efficient, powerful and NOT hot cards" do indeed exist. It's a fact.
 
 
+43 #10 3DWizard 2010-10-11 12:21
WoW...i spose this has been coming..i have bought XFX Nvidia for my last cpl of cards and i have always been pleased, but i think this is more with the brand than just the card, my next card will def be XFX, and now it looks like an AMD one aswell...and from what i can see, AMD are leading the way currently, so best of both worlds for me....
 

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