I hope so, but they have never sold their cards cheaper than nvidia, even when nvidia was beating them by miles at every benchmark.
If they add the huge development costs for R600 to the price, we're in trouble.
I was kinda hoping for a price war between the two companies, driving the prices of high end cards lower.
If they do so, I don't think we're in trouble, they are... Anyway, I stopped buying anything high end years ago - patience saves a lot of money.