Yeah they do seem like the dick but on another note I'm very confused about the pricing for the 9800 GTX as sometimes it lists it as 299 Euro and then 299 US? 299 Euro's in Australia is about $510 (AUS) while compared to Us 299 which is roughly $327 (Aus). While this price doesn't seem realistic if your country suffers greatly from inflation (Australia's not as bad) why don't you just import from the US,,especially if you live in the UK as your pound is extremely strong aginst the US $?
This is not due inflation in Europe but USA is depreciating US dollar, so it can export as much as possible goods. US economy is in recession so whole world needs to suffer, and Iranians started to trade crude oil for euro's, that is also not helping US dollar to become stronger. In UK case when it comes to prices, they always exchanged 1 us dollar for 1 GBP. But now when ratio between dollar and euro is on record level (1EUR=1.54USD) we are stuck with unfair prices like UK people. I don't know for UK people but if you import from US you need to pay import taxes and postage is not cheap if you would like to use DHL or UPS.