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Europeans spend hundreds of millions on casual gaming |
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Written by Peter Scott
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Wednesday, 10 February 2010 15:23 |
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Nothing casual about the numbers
According to a survey carried out by TNS and Gameindustry.com, Europeans are spending shedloads of money on casual gaming.
In 2009 Britons spent £280 million on casual games, while the French
spent £220 million. Eager not to be outdone by their traditional
rivals, Germans spent a whopping £440m over the same period.
It turns out many consumers just can't be bothered with proper games.
Frankly, considering the ever growing complexity of PC and even console
games, it is easy to see why the great unwashed might shy away from
them.
Mind you, millions more are also into casual gaming, but of the free of
charge variety. The same study concluded 13.3 million Brits play on
various game portals, but that only 2.4 million of them are actually
ready to pay for the service.
Researchers also noted strong growth in social networking gaming and and mobile gaming, particularly on Jobs Mob's iPhone.
More here.
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