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Otellini pushing Larrabee in China |
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Written by Peter Scott
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Tuesday, 03 November 2009 11:07 |
Intel to offer preferential pricing, bundles
According to Digitimes, Intel CEO Paul Otellini talked to several
Chinese graphics card vendors in a bit to promote Intel’s upcoming Larrabee
GPU.
Intel plans, or hopes to launch Larrabee sometime in 2010, and it’s offering
some goodies for AIBs who decide to adopt the new architecture. Intel will
apparently offer preferential pricing for Larrabee and it will offer it bundled
with other Intel chips to make it a bit more appealing.
However, using bundling as a sales strategy might not work with
smaller AIBs, as they are limited to the graphics market. Bigger partners, who manufacture
motherboards, notebooks and other products aside from graphics might stand to
benefit quite a lot.
More here.
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Graphics 