In a recent financial analyst conference, Nvidia said how the DirectX 11 won’t drive graphics cards sales. Apparently, the company holds its GPGPU (general purpose computing on graphics processing units) in high regard and deems it more important for sales than any new video game.

Nvidia is right when they say that people in the fields of video, photography and such are going to put more emphasis on the GPU as the time goes by, making the GPU a “co-processor to the CPU”. We on the other hand still think that this is a lousy excuse for not having DX11 hardware and Nvidia seems to be downplaying DX11 the same way they’ve done with DX10.1. 

O'Hara failed to mention the key reason why DirectX 11 won't be that important probably before second half of 2010 as there won't be any games to really push the DirectX 11 component of new cards. Games coming this fall are advanced DirectX 10.1 games with a console DirectX 9 fundament.

Nvidia simply wants to convince its investors that Nvidia is not only about games, as the general purpose computing market opens some new horizons and potential can help Nvidia to expand the company and get it to the next level.