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Written by Nick Farrell
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Monday, 06 July 2009 14:31 |
Strange marketing anomalies of our time
For some
reason the Koreans have developed a hatred of Microsoft's new search engine
Bing.
While Bing has been
doing quite well over the pond, in Korea they are ignoring it in droves. To
be fair to Microsoft, the Koreans don't much like Google and Yahoo
either. Instead they prefer their local counterparts Naver and Daum.
According to Internet data firm StatCounter, Bing in Korea is available
only in beta version and most of the new features on Bing are only available
in the US version. The only reason Bing is even getting a look-in in Korea is
because users can access “adult sites” without having to go through adult
identification log-ins. More than half Bing searches in Korea were
'adult related'.
It is not clear why the Koreans have got it in for
western search engines. Just one of those anomalies of a global market.
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