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Nvidia mobile GPU failures didn't hurt demand |
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Written by Peter Scott
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Wednesday, 10 June 2009 11:44 |
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Sales unscratched, unlike Nvidia's reputation
According to Nvidia's VP of marketing Ujesh Desai, the company has not
seen a drop in demand for its mobile GPUs following a number of issues
reported by several vendors last year.
Although the issue might have dented Nvidia's reputation, notebook
makers are still sticking with Nvidia GPUs, and apparently increasing
their orders this year.
"None of the OEMs held that against us
or anything," claims Desai. He believes Nvidia handled the issue well
and that its swift reaction helped keep consumer confidence in check.
The failures, caused by poor materials, affected 8400M and 8600M chips
used by various vendors in numerous notebook designs. Nvidia is using
new materials in its subsequent mobile GPU series, and the issue should
now be history. In spite of that, the cock up ended up costing Nvidia
$196 million.
More here.
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Notebooks 