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AMD to fight Intel with a platform |
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Written by Fuad Abazovic
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Thursday, 13 November 2008 14:37 |
Shanghai launch: VP and GM of EMEA confirms
We had a quick chance to talk to the Vice president and General
Manager of AMD EMEA Emilio Ghilardi, and he informed us that AMD plans to counter Intel
with a platform.
You need good graphics that AMD has from ATI, a good chipset,
again something that came from the ATI acquisition, and finally a good CPU to get
the market’s attention.
AMD has learned a lot from Intel’s Centrino strategy and
there is a big chance that there might be one master brand to counter that
platform, all in order to simplify things for the end users.
AMD will naturally announce more 45nm based products most
likely dual and three core versions of the current Shanghai / Deneb generation and
some cashless versions in the future, all in order to compete Intel more
efficiently. Naturally Mr Ghilardi didn’t want to go in any details about
future products, and he rather said that we can expect some new products based
on 45nm.
A platform can definitely work well in notebook market and we
will keep our eyes open for new developments.
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Processors 