Imagination up for sale
Published in News
Thursday, 22 June 2017 12:54

Imagination up for sale


The price of being dependent on Apple 

Imagination Technologies, the British firm that lost 70 percent of its value after being ditched by its biggest customer Apple, put itself up for sale.

Imagination revolts against Apple overlords
Published in Graphics


You still need us and we will sue you to prove it


Appleā€™s attempts to strong arm its suppliers by cutting off their money supply unless they give it huge discounts is starting to get some kick-back from its suppliers.

Imagination a case study of Apple dependence
Published in Graphics


Comment: Partners should be warned


Imagination Technologies, the UK-based chipmaker, lost 70 percent of its market share overnight and it really only has itself to blame.

Imagination releases new PowerVR Furian
Published in Graphics
Friday, 10 March 2017 11:24

Imagination releases new PowerVR Furian


New GPU architecture


Imagination Technologies has lifted the kimono on its next-generation PowerVR Furian architecture, which it is billing as an entirely new GPU architecture designed for the evolved graphics and compute needs of next-generation consumer devices.

Apple says it does not need Imagination
Published in Graphics
Wednesday, 23 March 2016 11:44

Apple says it does not need Imagination


Kicked the tires, not interested


Fruity cargo cult Apple has decided that it does not need any Imagination.

Apple set to buy Imagination
Published in News
Tuesday, 22 March 2016 12:02

Apple set to buy Imagination


Apparently it has a shortage

The Dark Satanic rumour mill has manufactured a hell on earth yarn that claims the Fruity Cargo Cult Apple is about to write a cheque for the British chip design company Imagination Technologies.

AMD has not given up on mobile GPU
Published in Graphics
Friday, 18 March 2016 13:09

AMD has not given up on mobile GPU


But only in the right circumstances


Raja Koduri, senior vice president and chief architect of AMD's Radeon Technologies Group has said that the outift is open to making a graphics processor for mobile devices but only in select circumstances.

Imagination cuts more jobs
Published in Processors
Thursday, 17 March 2016 10:50

Imagination cuts more jobs


The cost of being an Apple supplier

Imagination technology, which has the misfortune of being an Apple supplier is in a bit of trouble now that the fruity cargo cult is not doing so well.

Imagination shows off new PowerVR graphics chips
Published in Graphics


High performance low cost GPUs

Imagination has been showing off its new generation of PowerVR graphics chips.The chips are targeted at high-performance, low-power, and low-cost consumer devices and stick GPUs into low-cost portable devices and 4K televisions.

Imagination fires CEO
Published in News
Monday, 08 February 2016 14:22

Imagination fires CEO


Another Apple partner suffering 

Imagination Technologies has fired its CEO as it heads for its second year of losses.